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BloomReach corrals big data to personalize mobile apps or sites

by TabTimes Staff

July 15 2013

BloomReach brings its big-data content optimization software as a service (SaaS) to the small screen, giving mobile access to smart product recommendations, predictive search, a trending section, and cross-device personalization to a business's mobile presence.

BloomReach crawls the web to learn what people search for, click on, and share. It then uses the information to improve a business’s ads, point them to personalized landing pages for each visitor, and show potential customers the products they’re most likely to buy.

Current customers include such e-commerce brands as Neiman Marcus, Pottery Barn, ModCloth and Shutterfly, as well as sites like Yahoo.

 

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