Accellion attacks Dropbox, but admits rival is educating consumers

by Doug Drinkwater

April 24 2012

London, England -- Speaking to TabTimes at Infosecurity Europe in London today, Accellion says that it is ‘not really’ competing with Dropbox or Box, but has said that the companies are helping to educate the market on cloud computing.

Accellion has been embarking on something of an attack on the consumer-focused cloud solutions from Dropbox and Box of late, and just last week questioned whether Google's highly-anticipated Drive cloud storage solution will allow prospective users to track and manage company files.

The firm continued in this vein today, with the group's vice president of sales in the EMEA, Paul Steiner, telling TabTimes in London that there are two key reasons why business and enterprise users should shun apps from Dropbox and Box, and use Accellion's kitedrive mobile app instead.

“The big issue with Dropbox in Europe is that it’s on the US cloud, which means it’s subject to US intelligence and security through the Patriot act. It’s the same with Box, and it basically allows US government and security agencies to inspect data. That’s a huge differentiator between us and Dropbox.

“The second issue is around compliance. You don’t know what people are doing with Dropbox, but with Accellion everything is logged. You can log, control and report data, and turn off users in Accellion’s active directory, which is further controlled by a six-digit pin. If a Dropbox user leaves, he takes his work data with him. Our aim is to make consumers aware that there are better solutions out there for the individual user.”

This last comment is a key point for the firm, which having tended to only focus on pushing Accellion services to enterprise IT departments, recently announced that it would offering services for individual users for the first time, placing the company in direct competition with the aforementioned rivals. Despite this, Accellion sees this as an opportunity to drive future enterprise sales, with Steiner seeing Dropbox more of an educator in the market place, rather than an outright competitor.

“I don’t even see them [Dropbox] as a real competitor. For me, they are a rainmaker, they create the market, and they educate. A year ago I had to spend an hour explaining file sharing and collaboration, but now I just say that we are the Dropbox for the enterprise.”

Steiner added that it will be ‘difficult’ for Drew Houston's firm to move into the enterprise market, and in comments echoed by the TabTimes team, added that he encounters new competitors in the mobile cloud space ‘almost every day’.

Accellion today announced record growth of close to 100% on a year-on-year basis for the first quarter of 2012, and counts the likes of Ogilvy & Mather, Harvard University, the US Securities and Exchange Commission, and NASA among its 14,000 enterprise customers. The company recently announced its kitedrive cloud solution, which is available to enterprises and now individual users.

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  • catchterry
    2 years 6 months ago

    Doug, its a great read. Dropbox has already created a huge market in the consumer side and with big names entering the market (Google and Microsoft) the competition is getting really tougher. Accellion is not making the right move to enter the consumer market as its focus should stay only on the enterprise market. SyncBlaze is one other similar solution that's totally focussed on the business needs and offered through channels. Service providers can make use of such opportunities to generate better revenue and add value to their clients.

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