The release of iOS 7 has garnered both rave reviews from some and pointed criticism from others. But in a new set of user experience benchmark results, iOS 7 beats out Samsung's customized Android build and Microsoft's Windows Phone.
The study, conducted by technology consultants Pfeiffer Consulting, focuses on four key points: the operating system's cognitive load, efficiency and integration, options for customization, and user experience friction.
Samsung's Android did take first place in the customization rankings with its "dizzying" array of options, while iOS 7 trailed but still easily outperformed relative newcomers Blackberry 10 and Window Phone 8.
In summary Pfeiffer found iOS 7 to be the most user friendly of the major operating systems: "Apple has achieved its goal to move iOS into the modern smartphone era. Despite some controversial design aspects, iOS 7 is pleasant and more fluid to use than other mobile operating systems."