iPad rivals reportedly considering giving away free or heavily discounted tablets

by Doug Drinkwater

October 19 2012

The dominance of the iPad is forcing smaller tablet rivals to look outside the box to boost revenues
The dominance of the iPad is forcing smaller tablet rivals to look outside the box to boost revenues

A new report claims that unnamed smaller tablet players may cut their prices or partner with telco carriers to counter the market dominance by Apple’s iPad and Google’s Nexus 7.

Taiwanese tech website Digitimes says that most of these vendors are unable to lower their costs to compete, and so will instead look to partner with telco providers to offer their tablets at a discounted price, or even for free.

Apple currently dominates the high-end tablet market and accounts for around 70% of all tablets, while both Amazon and Google have made a play at budget consumers with the $159 Kindle Fire and $199 Nexus 7, respectively.

Microsoft is also set to jump into this already congested market with its high-end Surface tablet family, which are expected to compete with Apple’s iPad when they launch on October 26.

Verizon Wireless recently added a financing option designed to make tablet purchases, including the iPad and Android models, more affordable via monthly payments for devices costing a minimum of $349.99.

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  • autotraveler
    2 years 3 weeks ago

    I think that you may be ignoring the B&N Nook line. With a retail footprint of more than 700+ stores, a viable website at BN.com, an impressive library of content, and an alliance with Microsoft (which is both good and bad), they are well positioned to be a player. And they will have the lowest priced name brand 9-inch tablet at $269 with the Nook HD+, they have a viable competitor to the still available iPad 2 at $130 less. It's all a matter of if they can gain marketing traction and build upon their base of Readers Advantage members, all of whom they should have an E-mail address to access.

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