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Back in 2010, Google thought it would have 33% of the tablet market by now

by Doug Drinkwater

April 26 2012

Presentation slides from the Oracle lawsuit showed the first Android tablet UI
Presentation slides from the Oracle lawsuit showed the first Android tablet UI

Google’s on-going lawsuit slog with Oracle over intellectual property relating to Java has thrown up some interesting information on the search giant’s ambitious targets for the tablet market, as well as the firm’s first Android tablet UI.

As part of the court law, the presentation slides of Android boss Andy Rubin from 2010 were shown, with the first documents indicating that Google thought that its tablet making partners could sell 10 million tablets each in 2011 and 2012, figures which it had hoped would effectively give the firm a market share of around 33%, before dropping to 22% in 2012. Interestingly, Google based these projections on Morgan Stanley, which forecast 45 million tablets to be sold in 2012.

However, as it is, the subsequent boom in tablet sales, fuelled by Apple's iPad (which Apple claims has seen 67 million sales alone), has since seen researchers significantly raise these estimations, and as a result, 10 million Google-powered tablets would only good enough for about 15% of the market, based on the most recent figures from Futuresource Consulting.

Further slides also showed Google’s first user interface (UI) design for an Android tablet, and this was when the prototype Motorola Xoom was known only as project ‘Stingray’.

With widgets and other on-screen tools overlaid with a blue desktop background and a section at the top right hand corner for applications, the design invariably hints at the beginnings of both Gingerbread (Android 2.3) and Honeycomb (Android 3.0), while the Ice Cream Sandwich UI theme, Holo – also features prominently.

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