The Iconia Tab A110 succeeds the Iconia Tab A100 and was first seen at Taiwan's Computex exhibition in June. Back then, the 7-inch tablet ran Ice Cream Sandwich (Android 4.0), offered 8GB of internal storage and a front-facing camera.

However, leaked images on a retailer's website would today seem to indicate that the tablet could well launch with Android 4.1 Jelly Bean, the latest iteration of Android.

The tablet certainly looks like it could compete with Google's Nexus 7, with both seemingly offering the Jelly Bean OS, 8-16GB of memory and Nvidia's quad-core Tegra 3 chipset.

The differences are that the Nexus 7 has a better screen (1280 x 800 vs. 1024 x 600 resolution), although the A110 does boast a micro SD card slot for up to 32GB of additional storage.

The A110 will reportedly launch in the UK in September for a price of £179 ($280), but will probably be cheaper when it hits the U.S. The Verge reported back in June that the tablet would debut for just under $200, around the same price as Amazon's Kindle Fire, Barnes & Noble's Nook Tablet (8GB) and the Nexus 7 (8GB).

The 7-inch tablet market could well get even more crowded in September, with Apple reportedly set to announce its 7.85-inch iPad Mini alongside the iPhone 5 on September 12.