Amazon's 10-inch Kindle Fire plans could be delayed

by David Needle

August 27 2012

Amazon will undoubtedly show off at least one new tablet at a media event in Los Angeles September 6, but reports of a bigger 10-inch Android model being released could be premature.

Rumors have been circulating for months that Amazon plans to update the original 7-inch Kindle Fire with a thinner and lighter design that also addresses some of the early complaints about the $199 device.  Additions could include a built-in camera and a much-improved display

Such a release should certainly be a priority for the ecommerce giant given Apple is expected to release a smaller iPad this September and Google is making nice headway with its own 7-inch, $199 Nexus 7 Android tablet.

Also, for months analysts and others who track the company and supply chain orders have said Amazon plans to release a 10-inch model that would compete more directly with the iPad, most likely priced a lot less than Apple’s popular tablet.

But a report in All Things D claims the bigger “Kindle Fire 2” is “most definitely not a done deal." Citing unnamed sources, the website says the larger Kindle Fire is in the works but that it’s not clear Amazon is ready to roll it out yet.

Instead, Amazon might introduce a slightly bigger, 8-inch Kindle Fire at the September 5 event. Just last month a Staples’ executive said Amazon plans to introduce as many as five new tablets including the 10-inch model.

Ready for business?

Recent Amazon help wanted ads for a Kindle Strategic Account Manager also indicate the company is looking to push the Kindle Fire beyond its consumer or media consumption roots.

The job posting last month for a Kindle Strategic Account Manager says the candidate “...will find, qualify, contract and support strategic customers within education, government, and business market segments.

"He/she will serve as a key member of the Kindle Enterprise team in helping to define and deliver the overall Kindle strategy and drive adoption of Kindle.”

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  • samirsshah
    2 years 2 months ago

    Good decision in not taking on Apple iPad head-on at this time with patent situation being so fluid.

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