Google's Nexus 7 could well be the closest iPad contender in terms of tablet sales, if new figures from Asus are to be believed.
Asus first reported that it achieved a net income of $230 million in Q3, marking a 43% increase over the same time in 2011, a feat which was largely indebted to tablet shipments rising from 800,000 in Q2 to 2.3 million in Q3.
At the time it was thought that this would be down to Google’s Nexus 7 tablet (manufactured by Asus), and so it turned out, with the firm’s chief financial officer David Chang later telling the Wall Street Journal that the company is now selling nearly a million Google tablets each month.
“At the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to one million," said Chang.
While these figures are still well short of iPad sales (currently around 14 million a quarter), they would suggest that the Nexus 7 may have now jumped Samsung and Amazon to become the number two player in the tablet market.
After all, anything approaching to one million tablets a month would put Google well clear of Samsung’s Galaxy Tabs, last counted at 2.4 million units a quarter in Q2, and Amazon at 1.2 million (figures both from IDC).
Asus also thinks that demand for both Asus and Google tablets will continue in future, with CEO Jerry Shen setting an ambitious target.
“I think 10 million [tablet shipments] is a conservative target,” said Shen, when discussing potential yearly figures in a recent earnings webcast.