Asus plans aggressive Android tablet shipments in 2013 to challenge Apple

by David Needle

December 3 2012

Look for the Taiwanese company to make a strong push with its Android-based tablets in the coming year, but its Windows forecast is far more modest.

Asus is perhaps best known in the U.S. as the maker of the Nexus 7 tablet sold in partnership with Google, but it's also a strong mobile player in its own right; ranked as the world's fifth-largest personal computer maker by shipments and the fourth biggest maker of tablets.

A report today in the Wall Street Journal says Asus is banking primarily on its Android devices for growth, and less so on Windows.

Asus expects to ship 12 million Android tablets in 2013; that’s up 91% from 6.3 million in 2012. As for Windows-based notebooks and tablets, Asus told the WSJ it expects notebook and tablet shipments to hit 24 million units in 2013, an increase of just 7.6% from 22.3 million this year.

In an interview, Asus CFO David Chang said Asus hopes to grab the No. 2 spot behind Apple in combined shipments of notebooks and tablets next year. 

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