But Google hopes to change that with development of an advance tablet and also an advanced smartphone that would put even more pressure on the iPhone which already has formidable competition from Android-powered Samsung smartphones.

According to a report in the Wall Street Journal, Google-owned Motorola is working on a sophisticated “X Phone” slated for release next year. An “X Tablet” would come next, according to the WSJ’s report, quoting unnamed “people familiar with the matter.”

Motorola's “"investing in a team and a technology that will do something quite different than the current approaches,” Dennis Woodside, Motorola CEO and former Google sales executive, told the WSJ."

Google paid $12.5 billion to purchase Motorola and while one of the big reasons for the purchase was the rights to the company's significant patent portfolio, it also stands to help the search giant’s mobile device efforts.

Woodside noted that only one billion of the world's seven billion people use smartphones, which he described "an incredible opportunity."