UK supermarket Tesco to launch own-brand tablet

by Doug Drinkwater

August 19 2013

Supermarket giant Tesco is making a surprise entry into the tablet market and will launch an “iPad-like” model in time for the holiday season, according to reports.

The Sunday Times writes that the tablet will come with books, films and music as well as apps for Tesco’s grocery and banking products, and Tesco’s own movie-streaming service Blinkbox.

Sources add that the tablet will likely be priced around £130 (approximately $204) in order to compete with Amazon’s Kindle Fire. Tesco has good reason for targeting Amazon and Apple, because both computing giants have had an adverse effect on Tesco’s profitable books and DVDs business in recent years.

Tesco is said to be the second largest retailer (behind Wal-Mart) in terms of profits and has over 6,000 stores worldwide, including in the United States (branded Fresh & Easy), China and Japan.

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