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Google promotes Android on KitKat candy bars – touts a billion activations

by David Needle

September 3 2013

Google's Silicon Valley campus now includes a statue of the Android robot logo shaped like a KitKat candy bar.
Google's Silicon Valley campus now includes a statue of the Android robot logo shaped like a KitKat candy bar.

In an unusual marketing gambit, Google is promoting the next major release of Android on KitKat candy bars.

Like all the previous versions, such as Cupcake, Ice Cream Sandwich and Jelly Bean, Google has named the different versions of Android after desserts, though this is the first time it’s used a brand name, apparently with the active cooperation of its owner, Nestle.

Starting September 6, a picture of the Android robot will appear on specially-branded KitKit bars offering a buyers a chance to win a Nexus 7 tablet or other prizes including credit on the Google Play store.

Sundar Pichai, the head of Google’s Chrome and Android efforts, made reference to the KitKat name, expected to be the Android 4.4 release, in a Google+ post.

In a major milestone, Pichai also announced there have now been over a billion Android device activations. He also alluded to several new devices set to debut at this week’s IFA conference in Berlin, which TabTimes will cover.

(It's easy to stay on top of the latest Android news, trends and analysis; subscribe to the free TabTimes for Android newsletter).

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