'Android Inside' Intel is the chip giant’s new push at IDF

by David Needle

September 10 2013

Visitors to Intel’s big IDF developer’s conference in San Francisco today we’re greeted by Google’s familiar Android mascots.

Intel is promoting new chips at the IDF conference with a particular emphasis on mobile devices. Its latest Bay Trail family of chips supports both Windows and Android tablets as it expands beyond its traditional alliance with Microsoft to support a wider range of devices.

Intel's new CEO Brian Krzanich said during a Q&A that “Microsoft is a great partner” and Intel will continue to work with them. But he also noted Intel will be in Chromebooks "and a variety of other operating systems ... because to get into tablets and phones you have to be there as well."

The Q&A session was the first time Intel execs took questions from the audience following IDF's opening keynotes.

Krzanich conceded that there may be a perception that Intel hasn’t been in tablets (it has, but none of the products approached the success of the iPad), but it’s ready to compete.

“Tablets are a growing and emerging changing ecosystem,” said Krzanich. While he said Bay Trail will give Intel-based tablets a performance and power advantage, he also gave a peek of other developments to come.

“We can put in things like perceptual computing and gesture control that truly differentiate us from the rest of the pack,” he said. 

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