Phablets are considered by some to be in a kind of no-man's land among devices -- either oversized for a smartphone or too small for a tablet.
On the plus side, phablets, like the Samsung Galaxy Note, combine the features of both types of devices into one product.
The latest figures from app services provider Flurry shows phablets have carved out a niche. In a worldwide sample of almost 100,000 iOS and Android devices, Flurry found 7% were phablets.
But in South Korea phablets are a very big deal. According to Flurry Analytics' data, 41% of mobile devices in South Korea are phablets.
Overall, Samsung has a 60% market share in South Korea which tends to favor local manufacturers. Flurry said 85% of devices owned in South Korea were manufactured there.