Amazon mocks iPad Air in new commercial touting the Kindle Fire HDX

by TabTimes Staff

December 2 2013

Amazon's latest commercial takes on the hot-selling iPad Air directly.

Calling it the “magical new iPad Air” in a British accent easily mistaken for Apple's head designer Jony Ive, the commercial then goes on to detail why the 8.9-inch Kindle Fire HDX is actually better (according to Amazon).

The three reasons noted in the 30-second spot are that: The Kindle Fire weighs 20% less than the iPad Air; sports a million more pixels and cost less at a starting price of $379 for the 16GB Fire versus Apple’s 16GB iPad Air at $499. 

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