Apple's iPad mini appears to have hit a bump in the road when it comes to sales

by David Needle

May 8 2013

Pegatron, a major supplier of components to Apple for the iPad and other devices, reportedly has seen a revenue dip connected to the parts it provides for the iPad mini. 

Pegatron CEO Jason Cheng said that the iPad mini revenue dip was "more on demand, while price has been stable.”

On Wednesday AppleInsider reported that Pegatron, which also makes components for the iPhone 4S and other products, forecast its largest consumer electronics revenue drop in six quarters.

The news comes after Laird, another iPad supplier of shielding and heat control, said earlier this month that demand from its largest customer dropped 17%. Observers believe Laird’s largest customer is Apple.

The iPad mini is Apple’s lowest cost tablet at $329, still higher than low end Android competitors that offer models at $199 and less. 

Apple is believed to planning to release a new model of the iPad mini with Retina display, the so-called iPad mini 2, this September.

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  • pcdoctorny
    1 year 5 months ago

    The problem is the saturation of the market. The size of the Ipad Mini has been already experimented by other companies.

  • stevekellman
    1 year 5 months ago

    As I posted on the original Bloomberg article (, Fortune is reporting that the Pegatron CEO's comments about revenue dropping had nothing to do with the iPad Mini or even Apple specifically ( I hope the Bloomberg article and others like this that cited it (or cited articles that cited it) are updated to reflect that fact.

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