iPad stomps competitors in ecommerce

by TabTimes Staff

May 22 2013

Apple has attracted competitors aplenty in the three years since the iPad debuted, chipping away at its once dominant share of the market. But when it comes to ecommerce, a new report says it’s no contest, the iPad owns the market.

Monetate's latest Ecommerce Quarterly report shows that the iPad still accounts for nearly 9 out of every 10 tablets that browse e-commerce websites.

The iPad’s share is actually down a bit from a year ago, when it had 91.68% of e-commerce traffic. Android tablets grew from 4.75% a year ago to 8.20% in the first quarter.

 iPad users also spend the most. Monetate’s figures show iPad users make an average order valued at $99.05, while Android tablets took second on a per-order basis at $95.48. Kindle Fire came in third with $83.58.

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