Apple may not think cannibalization is such a good thing after all. New reports claim that the company will delay the introduction of its new iPad mini in order to help the introduction of the fifth-generation iPad.
Citing sources at Apple suppliers in Taiwan, Digitimes reports that the new 9.7-inch iPad will come into volume production in July-August, and reveals that this will push Apple to delay volume production of the second-generation iPad mini from September to November.
Market watchers say that Apple will make this move in order to avoid a repeat of last year, when larger iPad sales were “seriously impacted” by the launch of the original 7.85-inch iPad mini.
CEO Tim Cook has previously played down fears of the smaller iPad cannibalizing its bigger brother. “I think cannibalization is a huge opportunity for us,” he said at the start of the year. “Our core philosophy is to never fear cannibalization, if we do someone else will do it.”
The next iPad is expected to be lighter and offer slimmer bezels, making it look more similar to Apple's smaller tablet. The firm is reportedly building two new iPad minis, including one model with a Retina Display.