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Mobile ads: iOS winning even more

by TabTimes Staff

July 2 2013

When it comes to mobile ads, the story for Apple's iOS just keeps getting better.

A new report says iOS's share of the mobile ad market grew from 59% to 64% between May of last year and May, 2013, according to mobile ad firm Velti. Android's share slipped from 41% to 36% in 2013.

The iPhone 5's share grew by 7.4% over the year period, while the iPad added 3.7%.

Velti's report also notes that advertisers are ditching smaller display size ad units in favor of bigger ones.

Full screen interstitial, as well as 300 x 250 and 728 x 90 ads are all showing growth, while 320 x 50 ads on the iPhone specifically have seen a decline in usage. 

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