Companies tend to chalk this kind of thing up as a good problem to have. In light of what Apple says is “incredible” demand for its new iPhones — particularly the gold iPhone 5s — Cupertino has been forced to ramp up production.
Although the various new iPhone 5c and iPhone 5s models went on sale today, Apple has already announced the iPhone 5s gold version won't be available until next month.
Sources close to the company told AllThingsD that Apple has instructed its manufacturing partners to “significantly” boost production of the gold 5s.
A report in the Wall Street Journal claims Apple could be looking to pump out as much as over 30% more than its initial production run for the gold iPhone 5s as soon as possible.Source article