In a surprising move, Apple has confirmed that Burberry chief executive Angela Ahrendts is joining the Cupertino giant to head up its retail division.
Ahrendts joins Apple as the senior vice president for retail and online stores and will be responsible of overseeing the strategy, expansions and general operations of these stories. She will report direct to Tim Cook.
Ahrendts, who was chief executive at fashion retailer Burberry for almost 10 years, isn’t the first left-field choice Apple has made when it comes to retail personnel. Back at the start of last year, the firm surprisingly hired John Browett, formerly of UK retailer Dixons Retail, only for the exec to depart just 10 months later.
This latest recruitment may well fuel speculation that Apple is looking to ramp up design expertise, perhaps for its forthcoming iWatch. After all, Apple recently recruited Paul Deneve, the former CEO of French luxury group Yves Saint Laurent, to work on “special projects”.