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Trapit kills free iPad app 'experiment’; will focus on enterprise and business customers

by David Needle

December 5 2013

Trapit, a personalized content curation service has announced, it’s discontinuing its free iPad app. 

In an email to users the company said in part:

“After careful consideration and vast market input we have decided to focus our efforts on serving enterprise and mid market businesses with content curation needs.”

In a blog post Trapit said it's helped tens of million of people connect with hundreds of millions of pieces of content on both the web and its mobile app.

“Perhaps the most fortuitous trend to emerge from our “free app” experiment is the outpouring of interest we receive from businesses ranging from the titans of media, manufacturing, professional services, retail and technology to visionary start-up companies, all looking to tell their own stories and enhance their own customer experiences through the use of Trapit. Clearly our unique approach to content discovery and distribution struck a nerve with the so-called enterprise, presenting us with a path to create a sustainable and profitable business model. Sometimes it’s easy to forget here in the Silicon Valley, but making money is one of the reasons you start a business after all.  

Next up, a ‘super’ version of Trapit

Trapit said it became “abundantly clear from the initial engagements with our new business friends is that enterprise customers demand enterprise-grade solutions, far more capable than our free “consumer” offering.”

This let the company to develop what it calls “a new, super version of Trapit“ it calls the Content Curation Center - “chock full of advanced capabilities, customization options and analytics.”

Without the resources to also support the free app, Trapit says that “with heavy hearts, we’ve decided to end the availability of our free “consumer” apps for web and iPad effective Wednesday, January 15, 2014.”

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