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Apple’s Tim Cook: ’90% of tablet activations in corporations are iPad’

by David Needle

January 27 2014

Apple released its latest quarterly earnings today that included record sales for the iPad and iPhone. 

Apple sold 26 million iPads in the quarter, a record compared to 22.9 million iPads in the year ago quarter. Apple also said it set a sales record on the iPhone side, selling 51 million iPhones versus 47.8 million a year ago.

The end of year quarter is typically the highest sales quarter since it includes the all-important holiday shopping season.

CEO Tim Cook was bullish on Apple’s prospects in the enterprise pointing to research that says 90% of tablet activations in corporations were on iPads and 95% of total app activations were on iOS.

“I think that’s an indication of how sticky the products are because you can get so much productivity out of iPhone and iPad,” he said.

(Tablets 2.0, how the iPad and other tablets are becoming legimate productivity devices, will be a key theme at the upcoming Tablet Strategy conference in New York on May 6, 2014) 

For the quarter Apple reported revenue of $57.6 billion and quarterly net profit of $13.1 billion. That compares to $54.5 billion and $13.1 billion in the same quarter a year ago.

Per usual, Cook would not comment on new product plans, but asked about the commitment to innovation at the company he said: “Our line in the sand is not making something that’s fantastic.”

He also said Apple has “zero issue with coming up with things we want to do that we think can disrupt in a major way to the very few that deserves our energy."

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