Investment firm J.P. Morgan predicts Apple's "next big thing" could be a new, converged operating system.
The "iAnywhere" system would allow an iPhone or iPad to dock into a specifically configured display that would let it run as a more traditional computer, according to a report in AppleInsider.
Rather than replace OSX, the idea is that iOS would continue to grow in in functionality and exist alongside the separate, dedicated Mac operating system. The new platform could potentially run Mac applications when connected to a larger display.
"In our view, iAnywhere could be a stepping stone to a broader peripherals and services-led sales, partially reducing Apple's dependence on device-led product cycles," wrote J.P. Morgan analyst Mark Moskowitz.
"Apple could generate revenue through the sale of specifically configured displays, iAnywhere-capable iPhones or iPads, and cloud-based software and storage services."