Apple already makes billions of dollars, but is it also missing out on a $63 billion market opportunity in the sub-$1,000 notebook market?
That's the assertion of J.P. Morgan analyst Rod Hall who believes Apple should introduce a new notebook powered by a more full-featured version of iOS.
Apple currently "barely participates in" the sub $1,000 notebook market with the entry-level 11.6-inch MacBook Air, says Hall.
"While some iPad owners are replacing laptops with the device, we believe that most use the iPad as a supplemental device to either a laptop or desktop PC," Hall said. "If iAnywhere [his term for a new version of iOS] allowed these users to flexibly use an iPad as both a PC and a tablet, we believe that many would elect to own simply one device."
(Tablet productivity is the focus and theme of this year's Tablet Strategy conference in New York on May 6, 2014).