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Report details most popular iPad model; trend toward lower configuration

by David Needle

April 21 2014

Apple’s flagship tablet, the iPad Air, tops the sales charts in the U.S. according to a new report that also shows consumers are favoring smaller configurations. 

The report by Consumer Intelligence Research shows that  both the iPhone 5S and iPad Air improved compared to the last quarter, but all models sold in smaller storage configurations.

The iPhone 5S accounted for 62% of total iPhone sales in the quarter, compared to 53% for the iPhone 5 in the January-March 2013 quarter. Meanwhile, the iPad Air accounted for 47% of total iPad sales in the quarter, compared to 35% for the iPad with Retina display in the year-ago quarter.

“While the model mix was very strong, Apple sold relatively cheaper storage configurations for these leading products,” said Mike Levin, Partner and Co-Founder of CIRP. “After the holiday quarter, buyers seemed to gravitate to the flagship models, while economizing with smaller storage capacity. We expect to see stable or even slightly lower U.S. ASPs (average selling price) as a result.”

CIRP bases its findings on its survey of 500 US Apple customers, surveyed from April 1-7, 2014, that purchased an iPhone, iPad, or Mac in the US in January-March 2014. 

(How tablets are replacing laptops for work and how the iPad is proving an indispensable tool for sales will be among the key sessions at the Tablet Strategy conference in New York on May 6, 2014)

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