Photo sharing app BeamIt offers advanced private messaging, visual story-telling

by David Needle

June 27 2014

Cooliris has launched a new mobile app and service the company says enables a new generation of visual messaging. 

The BeamIt mobile app and service includes features like Photo Drawers designed to let users easily share hundreds of photos at once, all in full resolution, without interrupting the flow of an online conversation.

You can also use BeamIt to simultaneously and privately share to separate groups or people at the same time, avoiding the pain of having to separately create the same message multiple times. The also gives users a unique "unsend" feature, which lets the sender delete their content from the entire group.

BeamIt also features offline support for composing and curating, so you can interact with groups, as well as share the media without incurring data usage costs or roaming charges on your mobile device.

A free iPad version of BeamIT is available now, with Android and Web versions in the works. Cooliris is following a freemium business model, making BeamIt available for free. The company does plan to charge for premium in-app features still in development.

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"Messaging apps evolved from just text, then added photos, and then came an influx of superfluous features, which pollute the core communication experience," Soujanya Bhumkar, Cooliris CEO and co-founder, said in a release. "We built BeamIt by intersecting stunning product design with engineering excellence. Every pixel was designed from the ground up and every interaction was challenged to deliver a unique ability to consumers and enterprises to share media-rich experiences inside the messaging container."

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