What's next for Samsung following a U.S. court’s jury decision to award Apple $1.05 billion in its patent suit against the Korean manufacturer?
"It’s absolutely the worst scenario for us," the Korea Times quoted an unnamed Samsung executive as commenting briefly on the verdict.
On the flip side, the jury rejected all of Samsung’s claims against Apple, which including several related to critical 3G wireless technologies.
The Korea Times said over the weekend that Choi Gee-sung, former Samsung Electronics CEO and now the head of Samsung Group’s corporate strategy division, was holding an emergency meeting attended by Shin Jong-kyun, the company’s mobile devices chief, and Lee Dong-joo, lead marketing official.
Ahead of the court decision, and at the urging of Judge Lucy Koh, Choi met twice with Apple CEO Tim Cook to try to settle the case, but those negotiations went nowhere.
Unless Samsung wins its appeal, the news could get worse for the Korean device maker. That’s because Apple is expected to file for a “post verdict motion” for damages. If the request is accepted, then Samsung could be on the hook to pay triple damages bringing the total due Apple to over $3 billion.
Apple will also likely seek a ban on the sale of certain Samsung smartphones and tablets the design of which it was found guilty of copying from the iPhone and iPad including the Galaxy Tab line though the newest Galaxy Tab 10.1 and best-selling Galaxy S III were not part of the case.
Apple takes a victory lap
Following the verdict Apple CEO Tim Cook sent an email to employees commenting on the case which he said “was an important day for Apple and for innovators everywhere.”
Cook said Apple took legal action “very reluctantly” and only after repeatedly asking Samsung to stop copying its work.
“For us this lawsuit has always been about something much more important than patents or money. It's about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.”
Cook also said that “The mountain of evidence presented during the trial showed that Samsung's copying went far deeper than we knew.”