BlackBerry may not have committed to a new PlayBook at the launch of the BlackBerry 10 operating system last week, but the firm’s CEO now wants his team to build such a tablet…so long as they can prove it can earn money.
Talking to The Empire Club of Canada this week, BlackBerry CEO and president Thorsten Heins spoke candidly about the handset maker’s future tablet plans.
"I'm not getting out of the tablet business. I've asked my teams to build another one, but I need to make money from it,” said Heins.
“If the hardware doesn't provide the margins I need, then it makes no sense in doing it.”
Heins, who took over the reins at what was then Research in Motion a year ago, had said similar things at the launch of BlackBerry 10 last week, although the CEO at that time did not reveal his firm was making new tablets.
“We want a tablet to be able to make money before we put it out there again," he said at the time.
The company will certainly be hoping that any future model performs better than the beleaguered PlayBook.
The 7-inch tablet, which runs the PlayBook 2.0 operating system, launched in April 2011 and was initially heralded as a device for enterprise users. And despite glowing reports in terms of the tablet’s security features, the model was subject to disappointing sales, a number of price cuts and seemed at one stage to be on the verge of being discontinued.