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Lenovo exec: Windows RT tablets 'will cost $400 to $500'

by Doug Drinkwater

August 17 2012

Windows RT tablets are expected to be up to $300 cheaper than Windows 8 models
Windows RT tablets are expected to be up to $300 cheaper than Windows 8 models

Windows RT tablets may emerge as a rival for Apple’s iPad after all, with a Lenovo executive today claiming that these models will sell for up to $500.

“RT will play in consumer and retail at very aggressive price points,” said David Schmoock, head of Lenovo’s North American operations, when speaking with Bloomberg earlier today.

“It will do well but it’s going to be more of a consumer price point play to begin with.” Schmoock went onto claim these tablets will sell for around $200 to $300 cheaper than the Intel-powered Windows 8 tablets, which he reckons will go for $600 to $700.

This latest report, along with those unlikely rumors that the Surface tablet will cost $199, is encouraging news for both Microsoft and Windows 8 tablet vendors.

No prices have been set for Microsoft's Surface tablet or for any Windows 8 tablets, yet there have already been fears that any challenge to Apple's iPad would be killed off by Windows 8 models arriving with hefty price tags.

However, today's report may suggest that the ARM-powered Windows RT tablets could compete with the iPad 2 and iPad Mini (and, to lesser extent, the Nexus 7 and Kindle Fire), with the Intel-backed Windows 8 tablets (including Microsoft's Surface Pro) doing battle with the new iPad.

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