The tablet price wars are far from over, especially now that smaller form factor Windows 8 tablets are coming.
The CEO of Taiwan tech giant Asus says that the addition of smaller form factor devices will let Windows 8 compete for the first time with devices at the lower end of the tablet market.
Asus CEO Jerry Shen told the Wall Street Journal that prices for Windows 8 tablets are likely to fall below $300 this year. "We're very optimistic about sales for Windows 8 tablets this year," he added.
And he should know. Asus is world's fifth-largest personal-computer maker by shipments, and currently the low-price leader for Windows 8 tablets with its VivoTab Smart tablet listed on Best Buy’s site for $449.99.
The smallest Windows 8 tablets currently available feature a 10-inch display.
Asus and other Windows 8 tablet makers will have a ways go to to compete directly with tablets like the Google Nexus 7 and Amazon's Kindle Fire at $199. Google may also announce a new version of the Nexus 7 at its Google I/O developer conference next week at either the same $199 price of the current model or less.
Still, Windows 8 devices will at least be in shouting distance on price if they become available at $299 or less.
Shen said the new flexibility to produce smaller Windows 8 tablets will bring those devices down in price to perhaps just $50 more than its Android competitors.