How much is price an issue in the slow sales of new Windows RT tablets? We may find out soon now that Dell has dramatically reduced the price of its XPS 10 Tablet from $449 down to $299.
Last week, Microsoft executive Julie Larson-Green said the software giant needed to educate consumers more on the benefits of RT tablets which have been criticized for not running legacy Windows software.
Unlike the Window 8 line of tablets based on Intel or compatible x86 processors, Windows RT tablets are based on ARM chips and won’t run standard Windows software. However Microsoft has developed a custom version of its Office software for RT that’s included with those tablets.
The XPS 10 includes a 10.1-inch HD display, Office Home & Student 2013 RT, and is powered by a Qualcomm 1.5 GHz processor with 32 GB of flash storage. Also included: frontside webcam (2MP) and 5MP rear-facing camera. Dell says the $299 price is a limited time offer.
A higher priced model with 64GB storage and an optional mobile keyboard dock are also available.
Ironically, there was a false rumor making the rounds leading up to the release of Microsoft’s first Surface tablets last October, that they would be priced as low as $300. Many analysts hailed the news as an aggressive strategy to better compete with the iPad. (In fact, the Surface RT came out at $499). Just last week, analysts at IDC said Microsoft needs to cut the price of its Surface RT tablet to make it more attractive to buyers.