‘The iPad is expensive, hasn’t got Office and Siri is just useless’. These may not be the exact words coming out of Microsoft’s mouth but the company has inferred as much in a comical new ad promoting Windows 8 tablets.
The new 'Less talking, more doing' ad sees Microsoft compare the iPad side-by-side with Asus’ VivoTab Smart and mocks the former for price and its supposed inability to create content or multi-task.
The ad uses Apple’s voice recognition technology, Siri, to promoting Windows 8 features on numerous occasions.
The Siri narrator quips “I am sorry I can only do one thing at a time” at one point -- a less-than subtle hint at the Windows 8 Snap mode for multi-tasking -- and goes onto promote Microsoft Office by saying “I guess PowerPoint isn’t one of those things."
The ad compares the price between the 64GB iPad (starting from $699) and 64GB VivoTab Smart (starting from $449) at the end of the 30-second ad but most amusingly dings the iPad for content creation.
“Shall we just play chopsticks?” is Microsoft’s most telling joke, with the piano-playing footage mimicking that of Apple’s previous iPad mini commercials.