One month on from its first ad on the iPad's weaknesses and Microsoft has gone on the attack again with a new Windows 8 campaign which mocks Apple's tablet for poor connectivity, limited multi-tasking and a high price.
In a short ad for TV and online, Microsoft puts the 32GB iPad up against the 32GB Dell XPS 10 and mocks the former's price, lack of connectivity ports and ability to multi-task.
The ad starts by showing how the iPad requires two fingers for touch-to-zoom and then turns the heat on the lack of a microSD card slot by using a mock Siri voice to diss the connectivity options.
"You can't put a microSD card there, or there, or there," says the narrator. But the biggest laughs are sure to come from the following clip detailing the Windows 8 Snap feature, which can show two apps running side-by-side at the same time.
"You can do two things at once? That's cool," exclaims Siri.