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Microsoft swings for iPad again with new Windows 8 ad on multi-tasking

by Doug Drinkwater

July 10 2013

Microsoft's latest Windows 8 ad mocks the iPad's limited multi-tasking
Microsoft's latest Windows 8 ad mocks the iPad's limited multi-tasking

If these anti-iPad ads are getting a little boring, someone clearly hasn't told Microsoft. The firm has just released its latest Windows 8 ad which once again mocks Apple’s tablet for poor multi-tasking.

In the brief 30 second ad, two baseball scouts use an iPad and a Windows 8 tablet to bounce between a Skype video call and another app detailing game statistics when checking up on a player.

The scout with the Windows 8 tablet, which appears to be Dell's XPS 10, is able to do this faster with the Windows 8 Snap view multi-tasking feature for simultaneously displaying two apps at once. At the end of the video, he goes off to talk to the player, presumably in the hope of signing him.

Microsoft’s previous Apple-bashing ads have focused on the iPad’s high price, its non-expandable storage and the lack of built-in productivity apps. The Redmond giant even launched a website comparing the iPad against Windows 8 tablets.

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