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New iPad attack ad as Microsoft bids to sell discounted Surface RT

by David Needle

July 19 2013

Despite having just reported the nightmare results of its Surface RT push ($900 million in unsold inventory), Microsoft is pushing ahead with its ad campaign that aims to position the tablet as a much better buy than the iPad.

Indeed, on the price side of the equation, Microsoft has in fact a much better story to tell since the 32GB version of the Surface RT is now $349 versus $599 for a 32GB iPad.

But the ad leaves out a few details that make for a less favorable comparison. 

For one, Apple offers a 16GB iPad for $499 that may be enough for many people's needs (Surface RT starts at 32GB).

The panicked-sounding iPad (using a faux Siri voice in Microsoft's ad) says "Oh snap, you have a real keyboard too?" as the ad shows The Surface RT's keyboard being snapped into place. While it's true Apple doesn't offer keyboard case/cover designed for the iPad, there are ton of such accessories available from other companies. Microsoft also doesn't include the Touch Cover keyboard/cover, it's an additonal cost of about $100.

The Surface RT's built-in stand is highlighted while someone's hand is shown having to prop up the iPad. While it's true the iPad doesn't have a built-in stand, the separate cover can be folded for the same purpose.

Other comparisons are more legitimate as when the Siri voice says "I'm sorry, I don't have a USB port....This is not going to end well for me." The Surface RT of course does have a USB port.

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  • sightsandsounds
    9 months 4 days ago

    Kicking someone when there down isnt nice, but its business. As long as Microsoft keeps the prices down, I can see them bouncing back,,, Im just glad I dont have any stock,,,

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