Microsoft admits Surface RT tablet caused ‘some confusion’

by Doug Drinkwater

October 14 2013

Microsoft is moving on from the disaster of the first-generation Surface RT and Surface Pro tablets, but now publicly admits that the names did baffle consumers.

When speaking to Australian publication ARN recently, Microsoft exec Jack Cowett – who works on marketing the Surface tablets – inferred that some consumers didn’t know the difference between the Surface Pro and Surface RT.

“We think that there was some confusion in the market last year on the difference between Surface RT and Surface Pro,” said Cowett. “We want to help make it easier for people, and these are two different products designed for two different people.”

Microsoft has since dropped the ‘RT’ for its latest Windows RT tablet, with the tablets now simply called Surface and Surface Pro. Microsoft has reportedly almost sold out on pre-order models, although it has been suggested that the Redmond firm has lightly stocked the channel – The Register last week reported that just 2,000 tablets were available in the UK.

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