Intel Capital, Intel’s global investment organization, has invested an undisclosed figure in mobile application management (MAM) vendor Apperian.
Apperian wouldn’t say publicly how much the world’s largest chipmaker has invested in the company, but added that additional capital has come from firms including Bessemer Venture Partners, Kleiner Perkins Caufield & Byers and North Bridge Venture Partners. That takes Apperian’s total funding to date to $28 million.
Boston-based Apperian, a sponsor at the forthcoming Tablet Strategy West conference, said in a statement that 2012 was a “landmark” year for the vendor, with the company enjoying a 276% increase in its subscription business. The company put this down to rapid adoption of its Enterprise App Service Environment (EASE), which enables business to manage and deploy mobile apps.
The firm has certainly been vocal on the need for enterprises to shift their gaze from mobile device management (MDM) to mobile app management (MAM).
Speaking at the TabletBiz conference in November, company director Andy Thompson said that mobile control will increasingly shift from device to app, while the firm’s SVP of products Alan Murray later claimed that MDM “doesn’t fit well in the BYOD world”.