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DisplaySearch: Ultrabooks will not replace tablets

by Doug Drinkwater

October 14 2011

Tablets and ultrabook PCs are ‘very distinct’ products that will co-exist in the mobile computing market, according to Richard Shim, a senior analyst for the PC group at DisplaySearch.

Speaking to TabTimes, Shim said that Ultrabooks are more powerful than tablets, but are for users who are willing to pay more money for a more powerful performance.

“The Ultrabook, theoretically, has the performance of a netbook with the convenience of tablet, but who’s going to use it?”, asked Shim. “The Ultrabook is for users who want a device with an in-built keyboard, want to have a Windows operating system and require a device with a lot of performance capabilities, and these people will be willing to spend more money for these features”.

Shim added that tablets and Ultrabook vendors will try to ‘get around’ each of their weaknesses and suggested that other convenient mobile devices will still emerge. Shim said that some of the devices will overlap, leading to a market which will be driven by ‘software services’.

Shim claimed that the tablet represents a ‘growth opportunity’ in more mature PC markets, while penetration rates of more conventional PCs will grow in developing regions, like China and the Asia Pacific, where many users are getting access to personal computers for the first time. Shim recognised that tablets have experienced strong growth in the consumer sector but said that adoption in the commercial space will ‘not happen tomorrow’. “Companies are still trying to make sense of what consumers want”, said Shim.

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