French consumers show greater interest in buying tablet PCs

by Doug Drinkwater

November 8 2011

Médiamétrie says that the tablet compliments the traditional PC
Médiamétrie says that the tablet compliments the traditional PC

The number of consumers hoping to buy a tablet has tripled in France in the last year, according to a new survey from Médiamétrie.

Médiamétrie worked with research firm GfK for the “Référence des équipements multimédias" report, which interviewed people from 22,000 households in the country. These households were selected to represent the opinions of the country as a whole.

As a result of the survey, Médiamétrie found that 525,000 French homes now plan to buy a tablet in the six months from now, a figure that is three times higher than that of last year.

This purchase intent was particularly high, at 40%, when the head of the household was between 35 and 49 years of age.

The report also found that 73.2% of French homes have at least one computer, an increase of 2.1% over last year and a rise of 10% against the results of 2008.

Internet penetration has reached 71.6% of homes, an improvement on the total of 67.7% in the third quarter of 2010.

The survey found that people living in 44% of households already have a notebook, and also noted a surprising rise in uptake for netbooks, which are now said to be in 12.5%, or 3.4 million, of French homes.

Due to the increasing popularity of these more portable form factors, Médiamétrie said that 31.4% of residencies now possess at least two different types of computer, compared to 28.7% at the same point in time in 2010.

The report added that the Médiamétrie considers tablets to be complimentary to PCs.

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