Jumptap’s ‘Wave Two’ research looks into mobile advertising and is based on data from comScore. The report follows Jumptap's Wave One study, which focused on automotive audience data.

The research revealed that consumers under 35 are the most likely to use tablets for purchases. 79% of tablet owners aged 18-34 purchase products with the device; compared to 50% of those aged 35-54 and 43%, if aged 55 or older.

The study found that the top three products and services bought using mobile devices are event tickets, daily deals from sites like Groupon, and apparel. Security was cited as a prominent reason why some shoppers prefer to shop in-store, or from their PC, although these security concerns are even more prominent when buying products from a smartphone.

"The drastic growth in tablets as a choice device for eCommerce is due to its larger form factor, which is more conducive to the keystroke-intensive behaviors of Internet purchasing and banking”, said Paran Johar, chief marketing officer for Jumptap.

The study also looked at how people access financial information through their mobile devices and how overall mobile financial traffic has grown.

Mobile financial site traffic has increased by 139% year over year; eight times the rate of online. Similarly, the number of consumers accessing financial information on their mobile phones has grown by 36% in the past year, with the majority accessing their mobile banking.

For a full infographic of the Jumptap's research, please click here.