If the 2012 projections are realized, Amazon would occupy 15% of the tablet market, putting the firm behind Apple, but comfortably ahead of Samsung and other rivals, if statistics from other researchers are to be believed.

The market share would represent $3.2 billion in revenue, roughly 5% of Amazon’s total revenue.

“The path is clear, with an aggressive pricing strategy, an unmatched content cross-sell opportunity, a market-smart form factor, and probable product improvements - Amazon can own a substantial segment of the Tablet market," said Mahaney.

In the just two weeks from the launch of the Kindle Fire, sources are already speculating that Amazon will go onto launch 8.9-inch and 10-inch tablets in 2012.