Surprise, Surprise – Apple dominates tablet adoption in enterprise

by Doug Drinkwater

January 26 2012

Apple's iPad and iPad 2 accounted for 94% of total tablet activations in Q4 of last year
Apple's iPad and iPad 2 accounted for 94% of total tablet activations in Q4 of last year

Good Technology’s latest analysis into mobile device adoption in enterprise finds that Apple’s iPhones and iPads continue to dominant the segment, with financial service companies the most active when it comes to deploying iPads.

The report, which details smartphone and tablet devices activated among enterprise customers - half of whom work for Fortune 100 companies, revealed that the iPhone 4S, iPhone 4 and iPad 2 were the top three products for enterprise activations, while Android grew steadily to account for 35% of smartphone activations, but just 6% of tablet activations.

 “As we expected, iPhone activations slowed in Q3 in anticipation of the iPhone 4S and then jumped significantly immediately after its launch, with 31% of Q4 activations coming from that device alone” said John Herrema, Good Technology’s SVP of corporate strategy.

“Android continues to be driven by smartphone activations and we expect to see continued Android growth in 2012 as Good’s customers continue to ramp up their BYOD programs.”

Good Technology found that the iPad and iPad 2 accounted for 94% of total tablet activations in Q4, and said that Samsung’s Galaxy Tab remains one of the most popular Android tablets.

Another interesting piece of data from the firm was that financial services see the highest level of iPad activation, accounting for 42% during the quarter – that’s roughly four times the amount of mobile devices across any other industry. Business/professional services and life sciences were second and third in terms of iPad activation.

Looking ahead to the first and second quarters of this year, Good Technology expects iPad and iPad 2 activations to slow down in the run-up to March, when the iPad 3 is rumoured to be launching, and forecasts another dip when the third iPad is launched and available to buy.

Furthermore, Good Technology expects Android smartphone activations to increase on a relative basis in both quarters, as the impact of the iPhone 4S lessens and as bring-your-own-device (BYOD) schemes become more common.

Back in November of last year, the firm said that over 70% of its largest customers already supported BYOD schemes, with another 19% indicating they were hoping to embrace BYOD within the next six to 12 months.

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