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Why tablet users are a retailer's dream [infographic]

by Doug Drinkwater

April 2 2012

Research finds that tablet shoppers often spend more than those using a mobile device or desktop PC
Research finds that tablet shoppers often spend more than those using a mobile device or desktop PC

A new infographic from Milo shows that tablet users are often more willing to spend more than shoppers using a mobile or desktop device.

The graphic pulls in data from the likes of eMarketer, comScore and Adobe, and shows that one in three US internet users (approximately 89.5 million) will have a tablet at their disposal by 2014.

Unsurprisingly, the infographic shows that young folk are more willing to embrace tablets for online spending, with 79% of 18-34 year olds now using their tablet to make purchases online. This figure dropped to 50% for 35-54 year olds and to 43% for those 55 years old or older. The tablet beat all other mobile devices for online shopping, but still trailed behind the laptop/ desktop, which led across all age groups.

The infographic also interestingly shows that tablet users are happy to spend more than mobile and desktop shoppers, with tablet shoppers more willing to make a quick impulse buy than those smartphone shoppers. The research found that, in terms of visitors by average order value, tablet users spent $123 on online goods, while desktop and smartphone shoppers spent $102 and $80, respectively.

Milo’s study also indicated that 31% of tablet users compare prices on their tablet, before making a purchase at a bricks-and-mortar store.

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