So what don’t new iPad users like about Apple's latest iDevice?

by David Needle

April 3 2012

A survey of new iPad owners found broad satisfaction with the device, but two "dislikes" stand out. (Chart: ChangeWave Research)
A survey of new iPad owners found broad satisfaction with the device, but two "dislikes" stand out. (Chart: ChangeWave Research)

By all accounts the new iPad is a runaway hit as Apple reported selling over 3 million units the first week it went on sale last month. But a new survey shows there are a few things the owners of Apple’s latest iDevice don’t like.

ChangeWave Research surveyed 200 new iPad owners during the week of March 22-28 to get their impressions of the device including their likes and dislikes. The survey also asked these users whether the widely-reported issue of the iPad getting hot in certain situations (e.g. continuously playing a video game for close to an hour) was a problem. 

Apple has to be thrilled with the results. In terms of satisfaction it was almost a total slam dunk with 98% saying they were either satisfied (16%) or very satisfied (92%) with the new iPad. 

The iPad’s new high-res Retina display was the feature 75% of these new tablet owners said they liked the best, while 89% said the heat issue wasn’t a problem or was something they never experienced. Only 4% said heat was “somewhat of a problem, while 7% said heat was “not much of a problem.” No one in the survey picked “very big problem” as a response. 

Apple has said the new iPad operates within the thermal envelope it set for the device. Recent reviews, including one by Consumer Reports, confirm that though a portion of the iPad can get warm after extended use playing a processor-intensive video game, it is neither too hot to hold or cause for concern. 

The top four iPad dislikes

Asked to report what it didn’t like about the iPad, about a quarter of the new owners picked two specific issues, the price (26%) and cost of a wireless data plan (23%). The next two “most dislike” items were the size/weight of the device and amount of Flash storage each cited by 8% of those surveyed. Another 7% said integration with other other devices (i.e. lack thereof) was their biggest dislike. 

In a similar survey done in February of owners of the earlier iPad, ChangeWave Research found that 23% were “somewhat satisfied” and 74% were “very satisfied” with the device.

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  • larryw4csc
    2 years 7 months ago

    More iPad infomercials? Nice product placement. I can't believe they love the nearly total lack of ports and I/O; the lack of so many common video and audio codecs they are willing to hack the system to get; being forced to use iTunes from one computer to load media, but not retrieve it like an old Palm Pilot syncing. I don't find Apple owners as stupid as they are treated, just a little naive, perhaps.

    Yesterday, Comstock told us Android phones are now more than half the phones sold. Looks like some are tired of being led around by their noserings...

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