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Good finds iPad penetration in the enterprise is fantastic

by David Needle

April 26 2012

iPad dominated Good Technology's breakout of tablet activations among its enterprise customers for Q1.
iPad dominated Good Technology's breakout of tablet activations among its enterprise customers for Q1.

Good Technology’s most recent report of device activations for the first quarter of 2012 showed Apple’s iPad leading all other tablets in the enterprise by a landslide.

The report tracks the number of smartphone and tablets activated by Good’s enterprise customers. The company offers enterprise mobility and collaboration tools for a range of mobile devices. 

Good found that iPads collectively (original iPad, iPad 2 and the new iPad) represented roughly 97.3% of its tablet activations for Q1 2012. 

Apple was also the clear winner in smartphone activations. Good reported Apple’s iPhone 4S hit a record high, claiming the number one device spot overall, with 37% of all activations for the first quarter (four times that of any other device).

“BYOD smartphones and tablets combined with proactive, company-owned iPad deployments are driving rapid growth both the size and number of new deployments amongst our customers,” said John Herrema, Good Technology’s Senior VP of Corporate Strategy. “This includes significant growth in the number of Good users who have both a smartphone and a tablet, with the iPhone 4S and iPad 2 as the most frequently occurring combination.” 

In an industry breakout, Life Sciences had the highest rate of growth in the quarter for iPad net activations, increasing from less than 3% in October 2011 to nearly 14% in January 2012. Good said this growth mirrors anecdotal data around proactive iPad deployments to sales forces in the Life Sciences industry, most notably among pharmaceutical and biotech companies.

Competition from Windows 8 tablets?

Android tablets have yet to provide much competition to the iPad in the enterprise and there are indications Google is aiming its first branded tablet, rumored to be released in the next few months, at consumers. Meanwhile, Good notes that the new generation of Windows 8 tablets due out this fall may start to put a dent in the iPad’s dominant position. 

“With Windows 8, we expect more competition for Apple and the iPad in the enterprise tablet space, especially for proactive, company-owned device deployments,” said Herrema. “On the smartphone side, we just released support for Windows Phone 7.5 last week and it will be interesting to see how it performs over the coming quarters.”

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