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NPD: Thanks to the iPad, tablets are growing 10X faster than notebooks

by Doug Drinkwater

May 22 2012

The NPD Group says that iPad shipments have increased by 162% year-on-year
The NPD Group says that iPad shipments have increased by 162% year-on-year

A new report from the NPD Group puts Apple's dominance in the mobile PC space down to the iPad, and suggests that tablet shipments are outpacing those of the notebook at a factor of 10:1.

The research group says that total mobile PC shipments hit 76.2 million units in the first quarter of 2012, which was a seasonal drop of 15% over Q4 of last year.

This result didn’t seem to have too much bearing on Apple, which once again claimed the crown in the mobile space with a 22.5% market share and mobile PC shipments of 17.2 million for the first three months of 2012, a figure which represents a mega 118% year-on-year increase from the result of 2011.

As to be expected, Apple’s much-loved iPad had more than a little bit of influence here, and with 13.6 million units shipping in the quarter, the 9.7-inch tablet accounted for around 80% of Apple’s total mobile PC shipments for Q1. This iPad figure was up 162% from shipments at this time last year, no doubt helped by the arrival of the third-generation Apple tablet in March.

However, the iPad wasn’t the only tablet to enjoy a successful quarter, with the tablet form factor as a whole rising 124% in the quarter. To put that figure in some perspective, netbook and notebook shipments increased by just 12% - meaning tablets are essentially growing ten times faster than notebooks and netbooks put together.

Clearly though, there is still only one winner in the tablet market with, Apple, holding 62.8% of the market, still far and away the leader of the pack, followed by Samsung with a 7.5% share, Amazon with 4% and RIM and Asus, both with 2.3%. NPD said that Samsung moved back into the number two slot after strong results in Europe and the Middle East in Q1, while Barnes & Noble fell out the top five altogether.

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