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Report: The new iPad is more often used for business

by Doug Drinkwater

July 19 2012

The new iPad is gaining traction in the enterprise market
The new iPad is gaining traction in the enterprise market

It may be common knowledge that tablets are emerging in the enterprise space, but what is more surprising is this latest suggestion that consumers increasingly see the new iPad as the best tablet to be used in the workplace.

This view comes from Consumer Intelligence Research Partners (CIRP), a researcher which surveyed more than 1,000 new iPad owners between December 2011 and April 2012  to gauge how these folks were using their tablets.

The firm found that one in five (21%) were likely to use their new iPads for business, a significant increase over the 13% of iPad 1 or 2 owners who said the same.

The report also indicated that new iPad buyers are more likely to use their tablet for social networking (16% vs. 11% of all iPad owners), and interestingly revealed that the older first-generation and second-generation iPads are more often used in education.

These findings would seem to indicate that businesses are now beginning to embrace the tablet trend, while also hinting that the new iPad’s constant 4G internet connectivity and high-resolution Retina Display have been additional reasons why it is the preferred iPad in the office.

However, it would appear that these figures owe more to market trends than just one piece of new hardware. After all, over the last 12 months businesses have had to contend with consumerization and the bring-your-own-device (BYOD) trend, while we’ve heard that Apple has been aggressively targeting enterprise deployment with a specialized team to help businesses roll out iPads and other Apple goods.

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