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New study suggests 1 in 10 people will own a tablet by 2016

by Doug Drinkwater

July 25 2012

Market research firm Strategy Analytics has published a new report which reveals that as many as one in ten people could have a tablet by 2016, with ownership in the Asia Pacific set to eclipse that of North America.

The firm’s “Global Tablet Installed Base Forecast by Country” indicates that the installed base of tablets will continue to grow at a rapid rate in the coming years, surpassing 780 million in 2016. Should this figure be achieved, and on the basis of a world population of seven billion people, it would mean that just over one in ten people would own a tablet.

“Since the introduction of the iPad, the tablet market has shown hyperbolic growth rate”, said Matthew McKee, an analyst at Strategy Analytics.

“Yet, many households remain tablet-less. Price erosion in the premium and high tier segments, as well as the availability of a number of smaller, lower cost tablets, like the Kindle Fire and Nexus 7, will drive further sales."

The firm also believes that by the end of 2016, the Asia Pacific region will account for a quarter of tablets, thereby becoming the largest tablet owning region ahead of North America. Strategy Analytics reckons China, India and Japan will account for 76% of tablets in Asia.

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