Report reveals the iPad is dominating the tablet market like it's 2010

by Doug Drinkwater

July 28 2012

Strategy Analytics says that Apple’s iPad rose to account for 68% of the tablet market in the second quarter of 2012, but adds that Android ownership remained at 29% from the same quarter last year.

The research firm says that global tablet shipments grew an impressive 67% to hit 25 million in the quarter, with the iPad once again leading the way.

Apple reportedly shipped 17 million iPads over the three-month period, with Strategy Analytics indicating that this was the tablet’s highest market penetration since Q3 of 2010.

In contrast, Android tablets continued to struggle to gain a foothold in the market. Android tablet shipments grew to 7.3 million shipments in Q2 of 2012, but only managed to maintain its 29% market share from the year before.

Microsoft took a measly 1% of the tablet market in Q2, although Strategy Analytics does expect the Redmond company’s fortunes to change on the launch of Windows 8. 

What was perhaps more striking about the study however, was the complete omission of RIM, which presumably made up part of the remaining 0.3% of the tablet market.

Strategy Analytics' Global Tablet OS Market Share report is now available.

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  • Xennex1170
    2 years 4 months ago

    Wow! Even with all the iPad sales Android is keeping up proportionately. Since Android maintained their percentage the article is basically saying the iPad ate the lunches of the other tablet makers to rise back up to 68% from some unmentioned previous share. The article mentions that's the highest share they reached since Q3 2010, 7 quarters ago. Looking forward to see what will happen in the tablet market in the next few months with the iPad mini, all the Android tablets and the MS Surface all becoming available by the Winter season.

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